The collaborative experiment between rapper Logic and HITRECORD's Joseph Gordon-Levitt finally has a music video, and the two artists debuted the visual at SXSW. Last year the two publicly invited the entire world to participate in a song they were creating. The track "Do What You Love" is the final product of recordings from 21 people of various backgrounds and skillsets.
The video goes a step further with bringing those people together for the visual, and each has a moment to shine by showcasing their contribution. "It's about doing what you love, no matter what it is, whether it's music or writing or art," Logic explained in the original announcement video. Logic spits quick-paced rhymes over the beat, but he's not the only vocalist featured. A handful of the 21 artists rapped and sang on the fun, inventive single, creating a sound that flowed effortlessly together.
This is a feel-good mix and the video is a perfect visual to mirror the energy and style. The group pull up in a van to an empty gas station, unload their equipment, and start an epic jam session. Moving inside a nearby cafe, each musician gets their moment in front of the camera to rap, sing, or play their instrument (including the xylophone!) Check it out and let up know what you think.